According to a survey held in February 2020, connected TV viewers mostly watched with their partners, with 71 percent saying that they did so, compared to just 14 percent who watched connected television with their parent or guardian. The study also found that just 16 percent of connected television viewers never watched with a companion.
Preferred co-viewing companions among connected television viewers in the United States as of February 2020
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SpotX. (July 15, 2020). Preferred co-viewing companions among connected television viewers in the United States as of February 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1192189/connected-tv-co-viewing-us/
SpotX. "Preferred co-viewing companions among connected television viewers in the United States as of February 2020." Chart. July 15, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1192189/connected-tv-co-viewing-us/
SpotX. (2020). Preferred co-viewing companions among connected television viewers in the United States as of February 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1192189/connected-tv-co-viewing-us/
SpotX. "Preferred Co-viewing Companions among Connected Television Viewers in The United States as of February 2020." Statista, Statista Inc., 15 Jul 2020, https://www.statista.com/statistics/1192189/connected-tv-co-viewing-us/
SpotX, Preferred co-viewing companions among connected television viewers in the United States as of February 2020 Statista, https://www.statista.com/statistics/1192189/connected-tv-co-viewing-us/ (last visited November 21, 2024)
Preferred co-viewing companions among connected television viewers in the United States as of February 2020 [Graph], SpotX, July 15, 2020. [Online]. Available: https://www.statista.com/statistics/1192189/connected-tv-co-viewing-us/