Sales share evolution during the French Days in France 2018-2019, by product category
The French Days is a period mainly offering mainly online discounts on a selection of products that the French are able to enjoy every spring and fall of the year, and ran from April 26 to May 1 in 2019.
Like Black Friday and Cyber Monday in the United States, the event allows many stores to sell their products at reduced prices. Thus, looking at which products were sold the most, these remained the same in 2018 and 2019: for the best-selling item categories, i.e high-tech, IT and kitchen / home items, the sales share has been roughly the same since the first edition of French Days and corresponded to the general best-selling categories outside of these discount periods.