Amazon's market share evolution before and during the French Days in France 2018-2019
The French Days is a period mainly offering mainly online discounts on a selection of products that the French are able to enjoy every spring and fall of the year, and ran from April 26 to May 1 in 2019.
Like Black Friday and Cyber Monday in the United States, the event allows many stores to sell their products at reduced prices. Thus, it was interesting for the source to find out Amazon's market share during the French-pronounced Black Friday alternative, known as the French days: overall, the market share of the pure player giant was lower during the French Days, compared to before. But, since 2018, Amazon's market share is rising, even during the French Days.