French days: sales index evolution in France

The French Days is a period mainly offering mainly online discounts on a selection of products that the French are able to enjoy every spring and fall of the year, and ran from April 26 to May 1 in 2019. Like Black Friday and Cyber Monday in the United States, the event allows many stores to sell their products at reduced prices. Thus, in order to compare the growth and efficacity of these online promotional offers, an index base equal to one was set three weeks before each French Days season. Yet, it seems that since the inauguration of the French Days in 2018, the value of the index has decreased, probably, according to the source, due to the decreasing number of promotions. In 2019, Fnac, as one of the major player behind the movement, saw its market share increase the most.

Sales index evolution during the French Days online sales in France from 2018 to 2019

Characteristic	Sales evolution (index base: 3 weeks before the start of the French Days)
French Days spring 2019	1.2
Before the French Days spring 2019	1
French Days fall 2018	1.2
Before the French Days fall 2018	1
French Days spring 2018	1.4
Before the French Days spring 2018	1

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Release date

May 2019

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Region

France

Survey time period

2018 to 2019*

Supplementary notes

* The source adds the following information: "The first edition of the French Days, in spring 2018, is compared to the period from March 30, 2018 to April 19, 2018. The second edition, in fall 2018, is compared to the period from August 31 to September 21, 2018. The third edition, in spring 2019, is compared to the period from March 29 to April 18, 2019."

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