Black Friday: consumer opinion on shop re-openings by age in France 2020

The opinion of French consumers on the value and usefulness of celebrating Black Friday during the times of reconfinement in case physical non-essential businesses do re-open, was presented in this study according to their age. According to the survey, more than 48 percent of French consumers aged 50-64 mentioned that Black Friday should be developed so that promotions are valid both in physical stores and on the Internet. In a different scenario where shops do not re-open, 51 percent of French people aged 65 and over mentioned that Black Friday promotions or any similar promotions should be canceled in solidarity to closed businesses.

Consumer opinion on what to do for Black Friday in case non-essential shops re-open in France on November 27, 2020, by age

Characteristic	18-24 years	25-34 years	35-49 years	50-64 years	65 years and over
Black Friday should be developed so that promotions are valid both in physical stores and on the Internet	32%	34%	43%	48%	31%
Black Friday should be canceled to curb the price war that penalizes physical stores	24%	36%	28%	33%	43%
Black Friday should be maintained, which allows households in difficulty to make purchases at a lower cost	38%	26%	27%	17%	21%

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Release date

November 2020

More information

Region

France

Survey time period

October 21-22, 2020; November 12-13, 2020

Number of respondents

1,019*

Age group

18 years old and over

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "Si les magasins dits non-essentiels ont pu rouvrir le 27 novembre, que faudrait-il selon vous faire ?"

* The source adds the following information: "A sample of 1,015 people representative of the French population aged 18 and over was interviewed before the second lockdown was announced in France. The second sample of 1,019 people representative of the French population aged 18 and over was interviewed after the announcement fot he re-confinement.
The samples were drawn up according to the quota method, with regard to the criteria of sex, age, socio-professional category, category of city and region of residence".

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