Black Friday: consumer opinion on shop not re-openings by age in France 2020

The opinion of French consumers on the value and usefulness of celebrating Black Friday during the times of reconfinement in case non-essential shops stay closed, was presented in this study according to their age. According to the survey, more than 55 percent of French consumers aged 18-24 mentioned that Black Friday should be maintained to allow households in difficulty to make purchases at a lower cost. According to 51 percent of French people aged 65 and over, Black Friday promotions or any similar promotions should be canceled in solidarity to closed businesses. In a different scenario where shops do re-open, 36 percent of French people aged 25-34 mentioned that Black Friday should be canceled to curb the price war that penalizes physical stores.

Consumer opinion on what to do for Black Friday in case non-essential shops stay closed in France on November 27, 2020, by age

Characteristic	18-24 years	25-34 years	35-49 years	50-64 years	65 years and over
Black Friday and any similar promotion on the Internet should be banned in solidarity with closed stores	24%	34%	30%	39%	51%
Black Friday should be maintained allowing households in difficulty to make purchases at a lower cost	55%	44%	41%	32%	25%
Black Friday should be developed by imposing a tax, paying part of the profits to closed businesses	13%	17%	26%	28%	21%

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Release date

November 2020

More information

Region

France

Survey time period

October 21-22, 2020; November 12-13, 2020

Number of respondents

1,019*

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: "Si les magasins dits non-essentiels sont toujours fermés le 27 novembre, que faudrait-il selon vous faire ?".

* The source adds the following information: "A sample of 1,015 people representative of the French population aged 18 and over was interviewed before the second lockdown was announced in France. The second sample of 1,019 people representative of the French population aged 18 and over was interviewed after the announcement fot he re-confinement.
The samples were drawn up according to the quota method, with regard to the criteria of sex, age, socio-professional category, category of city and region of residence".

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