According to a report from McKinsey , 52 percent of e-commerce users spent between two hundred and one thousand yuan on average during the COVID-19 crisis in China in 2020, compared to 48 percent before the crisis. The share of those who consumed more than one thousand yuan decreased from 22 percent to 15 percent, indicating that e-commerce user profiles shifted when more and more people from lower tier cities turned to purchasing items online during the coronavirus outbreak.
Share of e-commerce users before and during the COVID-19 crisis in China as of February 2020, by average amount spent
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company. (November 9, 2020). Share of e-commerce users before and during the COVID-19 crisis in China as of February 2020, by average amount spent [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1192046/china-e-commerce-user-share-before-and-during-covid-19-by-amount-spent/
McKinsey & Company. "Share of e-commerce users before and during the COVID-19 crisis in China as of February 2020, by average amount spent." Chart. November 9, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1192046/china-e-commerce-user-share-before-and-during-covid-19-by-amount-spent/
McKinsey & Company. (2020). Share of e-commerce users before and during the COVID-19 crisis in China as of February 2020, by average amount spent. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1192046/china-e-commerce-user-share-before-and-during-covid-19-by-amount-spent/
McKinsey & Company. "Share of E-commerce Users before and during The Covid-19 Crisis in China as of February 2020, by Average Amount Spent." Statista, Statista Inc., 9 Nov 2020, https://www.statista.com/statistics/1192046/china-e-commerce-user-share-before-and-during-covid-19-by-amount-spent/
McKinsey & Company, Share of e-commerce users before and during the COVID-19 crisis in China as of February 2020, by average amount spent Statista, https://www.statista.com/statistics/1192046/china-e-commerce-user-share-before-and-during-covid-19-by-amount-spent/ (last visited November 03, 2024)
Share of e-commerce users before and during the COVID-19 crisis in China as of February 2020, by average amount spent [Graph], McKinsey & Company, November 9, 2020. [Online]. Available: https://www.statista.com/statistics/1192046/china-e-commerce-user-share-before-and-during-covid-19-by-amount-spent/
