Voice assistants used in every-day-life in Sweden 2020, by frequency

Published by
Bergur Thormundsson,
Sep 19, 2022
As of October 2020, six percent of Swedish survey respondents stated to be using voice assistants like Google Assistant, Alexa, or Siri on a daily basis in their every-day-lives. Despite increasing in popularity, voice assistants are still not completely accepted by society and nearly half of Swedes had never used digital voice assistants in 2020.

How often do you use voice assistants such as Google Assistant, Alexa, or Siri in your every-day-life?

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Release date

November 2020

Region

Sweden

Survey time period

October 2020

Number of respondents

1,000 respondents

Age group

16-70 years

Method of interview

Online panel

Supplementary notes

This survey was phrased by the source as follows: "HUR OFTA ANVÄNDER DU DIG AV RÖSTASSISTENTER SOM EXEMPELVIS GOOGLE ASSISTANT, ALEXA ELLER SIRI?"

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