According to a survey carried out in April 2023, more than a half of UK consumers who said they followed influencers used Instagram to do so. YouTube was the second most popular platform, used by 44 percent of the interviewed to that end.
Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023
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Capterra. (July 12, 2023). Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1191979/most-popular-influencer-platforms-uk/
Capterra. "Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023." Chart. July 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1191979/most-popular-influencer-platforms-uk/
Capterra. (2023). Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1191979/most-popular-influencer-platforms-uk/
Capterra. "Platforms Consumers Used to Follow Influencers in The United Kingdom (Uk) as of April 2023." Statista, Statista Inc., 12 Jul 2023, https://www.statista.com/statistics/1191979/most-popular-influencer-platforms-uk/
Capterra, Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023 Statista, https://www.statista.com/statistics/1191979/most-popular-influencer-platforms-uk/ (last visited December 30, 2024)
Platforms consumers used to follow influencers in the United Kingdom (UK) as of April 2023 [Graph], Capterra, July 12, 2023. [Online]. Available: https://www.statista.com/statistics/1191979/most-popular-influencer-platforms-uk/
