Time spent by influencers on their content in the UK 2020

Published by
Stacy Jo Dixon,
Apr 28, 2022
According to a 2020 survey of influencing and bloggers in the UK, most respondents spent five to ten hours working on their content. 14 percent of respondents spent one to four hours a week; while influencers who spent more than 30 hours on their content made up a share of 18 percent.

Hours per week spent by influencers working on their content in the United Kingdom (UK) in 2020

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Sources

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Release date

May 2020

Region

United Kingdom

Survey time period

2020

Number of respondents

482 respondents

Method of interview

Online survey

Supplementary notes

The source makes the following comment about the survey: "To reach this group of influencers an online survey was sent to an initial list of 5,805 influencers from the Vuelio Database. This resulted in 482 usable responses which represents a response rate of 8.3%. As the database is represented by those owning and managing their own channel (98% of respondents), those who influence on behalf of organisations are under-represented and may have different views and behaviours than those represented here."

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Influencer marketing in the United Kingdom (UK)Advertising in the UKInfluencer marketing in EuropeDigital marketing in the UKInfluencer marketing in France
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