Unified commerce: usefulness of display features in France 2020

Unified commerce is the term used for a retail software system which connects all inventory and customer data to all online, in-store and mobile sales channels of a brand. Personalized offers, specific promotions can be suggested through this process. In light of that, the source wanted to ask French online consumers how they rated certain functionalities or displays of unified commerce practices in 2020. As most data is collected online and through shopping applications, French consumers considered the display of payment guaratee and delivery costs as the most useful display functions for brands with an online presence (more than 70 percent).

Would you say that offering each of the following features on an e-commerce site is useful?

Characteristic	Very useful	Quite useful	Not very useful	Not useful at all	Don't know
The display of a secure payment guarantee	72%	19%	4%	1%	4%
Show delivery costs	70%	21%	3%	2%	4%
Show delivery times	63%	28%	4%	2%	3%
Show exchange / return conditions	63%	28%	3%	2%	4%
Show delivery methods	59%	31%	4%	2%	4%
Display the stock of products available in stores	52%	34%	7%	3%	4%
Display the list of the brand's stores	42%	39%	12%	3%	4%

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Release date

September 2020

More information

Region

France

Survey time period

July 8-9, 2020

Number of respondents

1,004 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The question was phrased by the source as follows: " Diriez-vous que proposer chacune des fonctionnalités suivantes sur un site de commerce en ligne est utile ou pas ?"

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