In a 2020 survey of influencers and bloggers in the UK, 20 percent of respondents said they created lifestyle content, making it the most popular influencer category. This was followed by influencing about travel and about food.
Main categories for influencing in the United Kingdom (UK) in 2020
The source makes the following comment about the survey: "To reach this group of influencers an online survey was sent to an initial list of 5,805 influencers from the Vuelio Database. This resulted in 482 usable responses which represents a response rate of 8.3%. As the database is represented by those owning and managing their own channel (98% of respondents), those who influence on behalf of organisations are under-represented and may have different views and behaviours than those represented here."
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Vuelio. (May 30, 2020). Main categories for influencing in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
Vuelio. "Main categories for influencing in the United Kingdom (UK) in 2020." Chart. May 30, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
Vuelio. (2020). Main categories for influencing in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
Vuelio. "Main Categories for Influencing in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 30 May 2020, https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
Vuelio, Main categories for influencing in the United Kingdom (UK) in 2020 Statista, https://www.statista.com/statistics/1191930/main-influencer-categories-uk/ (last visited December 21, 2024)
Main categories for influencing in the United Kingdom (UK) in 2020 [Graph], Vuelio, May 30, 2020. [Online]. Available: https://www.statista.com/statistics/1191930/main-influencer-categories-uk/
