According to the results of a consumer survey, in the wake of the coronavirus (COVID-19) pandemic, around one-fifth of luxury shoppers in Spain said they delayed luxury purchases. In countries like the UK, Germany, Spain, and Italy, very few respondents said they would prioritize luxury purchases as a result of the pandemic.
Luxury purchase behavior in selected European countries in the wake of coronavirus (COVID-19) pandemic in 2020
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Luxury purchase behavior in selected European countries in the wake of coronavirus (COVID-19) pandemic in 2020
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This question was phrased by the source as follows: "Have you delayed purchasing any of the following, as a result of the coronavirus/COVID-19 outbreak? | Which large purchases will you prioritize making first?"
* Total number of respondents globally. Sample sizes for individual countries were not provided by the source. ** Sample for France and Ireland was insufficient.
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GWI. (May 19, 2020). Luxury purchase behavior in selected European countries in the wake of coronavirus (COVID-19) pandemic in 2020 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1191887/luxury-market-purchase-behavior-change-post-coronavirus-europe/
GWI. "Luxury purchase behavior in selected European countries in the wake of coronavirus (COVID-19) pandemic in 2020." Chart. May 19, 2020. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1191887/luxury-market-purchase-behavior-change-post-coronavirus-europe/
GWI. (2020). Luxury purchase behavior in selected European countries in the wake of coronavirus (COVID-19) pandemic in 2020. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1191887/luxury-market-purchase-behavior-change-post-coronavirus-europe/
GWI. "Luxury Purchase Behavior in Selected European Countries in The Wake of Coronavirus (Covid-19) Pandemic in 2020." Statista, Statista Inc., 19 May 2020, https://www.statista.com/statistics/1191887/luxury-market-purchase-behavior-change-post-coronavirus-europe/
GWI, Luxury purchase behavior in selected European countries in the wake of coronavirus (COVID-19) pandemic in 2020 Statista, https://www.statista.com/statistics/1191887/luxury-market-purchase-behavior-change-post-coronavirus-europe/ (last visited April 02, 2025)
Luxury purchase behavior in selected European countries in the wake of coronavirus (COVID-19) pandemic in 2020 [Graph], GWI, May 19, 2020. [Online]. Available: https://www.statista.com/statistics/1191887/luxury-market-purchase-behavior-change-post-coronavirus-europe/
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