In 2020, almost half of German consumers stated they planned to buy their Christmas gifts from online retailers such as Amazon or Ebay. 25 percent wanted to shop on site in a shop, but belonging to a local company. Figures are based on an online survey conducted in Germany.
Where are you mainly planning to buy your Christmas gifts this year?
Characteristic
Share of respondents
Online retailers (e.g. Amazon, Ebay)
49%
On site in the shop - with local providers
25%
On site in the shop - at larger providers and shops
18%
Online shops from providers (e.g. tchibo.de, adidas.de, douglas.de)
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quantilope. (November 5, 2020). Where are you mainly planning to buy your Christmas gifts this year? [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1191690/christmas-gift-shopping-locations-coronavirus-covid-19-germany/
quantilope. "Where are you mainly planning to buy your Christmas gifts this year?." Chart. November 5, 2020. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1191690/christmas-gift-shopping-locations-coronavirus-covid-19-germany/
quantilope. (2020). Where are you mainly planning to buy your Christmas gifts this year?. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1191690/christmas-gift-shopping-locations-coronavirus-covid-19-germany/
quantilope. "Where Are You Mainly Planning to Buy Your Christmas Gifts This Year?." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/1191690/christmas-gift-shopping-locations-coronavirus-covid-19-germany/
quantilope, Where are you mainly planning to buy your Christmas gifts this year? Statista, https://www.statista.com/statistics/1191690/christmas-gift-shopping-locations-coronavirus-covid-19-germany/ (last visited January 06, 2025)
Where are you mainly planning to buy your Christmas gifts this year? [Graph], quantilope, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/1191690/christmas-gift-shopping-locations-coronavirus-covid-19-germany/
