Reasons for less spending on Christmas gifts in Germany 2020

Published by Statista Research Department, Feb 13, 2024
In 2020, German consumers cited various reasons for spending less money on Christmas gifts. Based on a survey conducted in Germany among respondents aged 18-70 years, 38 percent were spending less due to lower income as a result of COVID-19, while 21 percent planned to spend more in other areas.

Corona crisis: why are you spending less money on Christmas gifts this year?

CharacteristicShare of respondents
Less income due to COVID-19 (e.g. job loss or short-time work) 38%
Gifts are generally becoming less important 33%
Less income (other reasons) 23%
Higher spending in other areas, less available for gifts 21%
I generally buy less and design more myself (DIY) 10%
Other reason 7%
Showing entries 1 to 6 (6 entries in total)
Created with Highcharts 7.2.2Share of respondents38%38%33%33%23%23%21%21%10%10%7%7%Less income due to COVID-19 (e.g. job loss or short-time work)Gifts are generally becoming less importantLess income (other reasons)Higher spending in other areas, less available for giftsI generally buy less and design more myself (DIY)Other reason
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%

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Source

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Release date

November 2020

Region

Germany

Survey time period

October 23 to 26, 2020

Number of respondents

112*

Age group

18-70 years

Method of interview

Online survey

Supplementary notes

* Respondents who want to spend less money on Christmas gifts than in the previous year.

The source does not provide any precise information on the wording of the question. The wording chosen here can therefore differ slightly from the one used during the survey.

Multiple answers were possible.

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