According to surveyed business-to-business (B2B) technology vendors, their most successful marketing tactic during the COVID-19 pandemic is customer referrals, with 49 percent of tech vendors having used them successfully.
The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustRadius. (November 10, 2020). The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. "The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020." Chart. November 10, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. (2020). The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. "The Five Most Effective Marketing Tactics during The Coronavirus (Covid-19) Pandemic According to Business-to-business (B2b) Technology Vendors Worldwide in 2020." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius, The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020 Statista, https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/ (last visited July 22, 2024)
The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/