According to surveyed business-to-business (B2B) technology vendors, their most successful marketing tactic during the COVID-19 pandemic is customer referrals, with 49 percent of tech vendors having used them successfully.
The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020
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TrustRadius. (November 10, 2020). The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. "The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020." Chart. November 10, 2020. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. (2020). The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius. "The Five Most Effective Marketing Tactics during The Coronavirus (Covid-19) Pandemic According to Business-to-business (B2b) Technology Vendors Worldwide in 2020." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
TrustRadius, The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020 Statista, https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/ (last visited January 05, 2025)
The five most effective marketing tactics during the coronavirus (COVID-19) pandemic according to business-to-business (B2B) technology vendors worldwide in 2020 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1191618/b2b-tech-vendors-most-effective-marketing-tactics/
