Seventy percent of surveyed business-to-business (B2B) technology vendors use intent data for prospecting; in other words, for identifying potential customers. Furthermore, 53 percent use it to support sales enablement and 52 percent for targeting high-intent accounts.
Business-to-business (B2B) technology vendors' use of intent data, by use case
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustRadius. (November 10, 2020). Business-to-business (B2B) technology vendors' use of intent data, by use case [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1191608/b2b-tech-vendors-intent-data-usage/
TrustRadius. "Business-to-business (B2B) technology vendors' use of intent data, by use case." Chart. November 10, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1191608/b2b-tech-vendors-intent-data-usage/
TrustRadius. (2020). Business-to-business (B2B) technology vendors' use of intent data, by use case. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1191608/b2b-tech-vendors-intent-data-usage/
TrustRadius. "Business-to-business (B2b) Technology Vendors' Use of Intent Data, by Use Case." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1191608/b2b-tech-vendors-intent-data-usage/
TrustRadius, Business-to-business (B2B) technology vendors' use of intent data, by use case Statista, https://www.statista.com/statistics/1191608/b2b-tech-vendors-intent-data-usage/ (last visited November 03, 2024)
Business-to-business (B2B) technology vendors' use of intent data, by use case [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1191608/b2b-tech-vendors-intent-data-usage/
