As of 2020, 40 percent of surveyed business-to-business (B2B) technology vendors work with an intent data provider, and 35 percent said they did not. Intent data providers collect data about business users' online behaviour that provides insight into their purchase intent.
Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020
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TrustRadius. (November 10, 2020). Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
TrustRadius. "Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020." Chart. November 10, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
TrustRadius. (2020). Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
TrustRadius. "Share of Business-to-business (B2b) Technology Vendors Working with An Intent Data Provider as of 2020." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
TrustRadius, Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020 Statista, https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/ (last visited December 22, 2024)
Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
