As of 2020, 40 percent of surveyed business-to-business (B2B) technology vendors work with an intent data provider, and 35 percent said they did not. Intent data providers collect data about business users' online behaviour that provides insight into their purchase intent.
Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustRadius. (November 10, 2020). Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
TrustRadius. "Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020." Chart. November 10, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
TrustRadius. (2020). Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
TrustRadius. "Share of Business-to-business (B2b) Technology Vendors Working with An Intent Data Provider as of 2020." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
TrustRadius, Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020 Statista, https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/ (last visited November 21, 2024)
Share of business-to-business (B2B) technology vendors working with an intent data provider as of 2020 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1191601/b2b-tech-vendors-partnering-with-review-sites/
