In 2021, it is expected that the majority of all business-to-business (B2B) technology buyers will be millennials. The smallest B2B demographic is expected to be Gen Z with two percent of the respondents coming from this age group.
Business-to-business (B2B) technology buyers' generation distribution worldwide in 2021
Characteristic
Share of respondents
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TrustRadius. (November 10, 2020). Business-to-business (B2B) technology buyers' generation distribution worldwide in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1191527/demographics-in-b2b-tech-buyers/
TrustRadius. "Business-to-business (B2B) technology buyers' generation distribution worldwide in 2021." Chart. November 10, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1191527/demographics-in-b2b-tech-buyers/
TrustRadius. (2020). Business-to-business (B2B) technology buyers' generation distribution worldwide in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1191527/demographics-in-b2b-tech-buyers/
TrustRadius. "Business-to-business (B2b) Technology Buyers' Generation Distribution Worldwide in 2021." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1191527/demographics-in-b2b-tech-buyers/
TrustRadius, Business-to-business (B2B) technology buyers' generation distribution worldwide in 2021 Statista, https://www.statista.com/statistics/1191527/demographics-in-b2b-tech-buyers/ (last visited August 25, 2024)
Business-to-business (B2B) technology buyers' generation distribution worldwide in 2021 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1191527/demographics-in-b2b-tech-buyers/