B2B tech buyer demographics worldwide 2021

Published by
Ahmed Sherif,
Jul 7, 2023
In 2021, it is expected that the majority of all business-to-business (B2B) technology buyers will be millennials. The smallest B2B demographic is expected to be Gen Z with two percent of the respondents coming from this age group.

Business-to-business (B2B) technology buyers' generation distribution worldwide in 2021

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Release date

November 2020

Region

Worldwide

Survey time period

September 2020

Number of respondents

227 respondents

Special properties

Majority of respondents come from the United States

Method of interview

Online survey

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Market overview

7

Digital procurement

6

Generalist marketplaces

4

Vertical marketplaces

6

Buying process

4

Further related statistics

8

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Topics

Manufacturing e-commerceAlibaba GroupB2B e-commerce in the United StatesB2B advertising & marketing in the United States B2B e-commerce in Europe
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