B2B tech buyers' reliance on vendor-provided sources worldwide 2020

Published by
Ahmed Sherif,
Jul 7, 2023
The vendor-provided source the surveyed business-to-business (B2B) technology buyers most rely on is customer stories and case studies, with 64 percent claiming they rely on this kind of source of information. The second most used source is customer reviews with 62 of the respondents claiming they rely on it.

Business-to-business (B2B) technology buyers' reliance on vendor-provided sources worldwide in 2020

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Release date

November 2020

Region

Worldwide

Survey time period

September 2020

Number of respondents

227 respondents

Special properties

Majority of respondents come from the United States

Method of interview

Online survey

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