In 2020, 77 percent of surveyed tech vendors are planning to use product demos as a marketing tactic. The second most planned tactic to use is the company and product website, which 73 percent of the respondents are planning to use in 2020.
Marketing tactics most utilized by business-to-business (B2B) technology vendors worldwide in 2020
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
TrustRadius. (November 10, 2020). Marketing tactics most utilized by business-to-business (B2B) technology vendors worldwide in 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1191497/top-marketing-tactics-by-b2b-tech-vendors/
TrustRadius. "Marketing tactics most utilized by business-to-business (B2B) technology vendors worldwide in 2020." Chart. November 10, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1191497/top-marketing-tactics-by-b2b-tech-vendors/
TrustRadius. (2020). Marketing tactics most utilized by business-to-business (B2B) technology vendors worldwide in 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1191497/top-marketing-tactics-by-b2b-tech-vendors/
TrustRadius. "Marketing Tactics Most Utilized by Business-to-business (B2b) Technology Vendors Worldwide in 2020." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1191497/top-marketing-tactics-by-b2b-tech-vendors/
TrustRadius, Marketing tactics most utilized by business-to-business (B2B) technology vendors worldwide in 2020 Statista, https://www.statista.com/statistics/1191497/top-marketing-tactics-by-b2b-tech-vendors/ (last visited August 24, 2024)
Marketing tactics most utilized by business-to-business (B2B) technology vendors worldwide in 2020 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1191497/top-marketing-tactics-by-b2b-tech-vendors/