Purchase criteria when buying Christmas presents in Germany 2020

Published by Statista Research Department, Dec 15, 2022
In 2020, 70 percent of German Christmas gift shoppers rated advice and quality as important when doing holiday shopping. Data are based on a survey conducted in Germany in 2020 on fundamentally important points when shopping for Christmas presents, such as deals, comfort, shopping atmosphere and others.

What is fundamentally important to you when shopping for Christmas gifts?

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Sources

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Release date

November 2020

Region

Germany

Survey time period

September/ October 2020

Number of respondents

46,122 respondents

Age group

12 years and older

Method of interview

Face-to-face interview

Supplementary notes

Percentage points deviating from 100 percent are most likely due to rounding.

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