The majority of business-to-business (B2B) tech buyers consult product demos and the vendor or product website before purchase. The third most consulted source of information is user reviews with 45 percent of B2B tech buyers claimed to rely on it as a source of information. The least used information source is vendor blogs, with only nine percent of tech buyers reporting to use it.
Information sources consulted by business-to-business (B2B) technology buyers worldwide as of 2020
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TrustRadius. (November 10, 2020). Information sources consulted by business-to-business (B2B) technology buyers worldwide as of 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1191462/global-information-sources-used-by-b2b-tech-buyers/
TrustRadius. "Information sources consulted by business-to-business (B2B) technology buyers worldwide as of 2020." Chart. November 10, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1191462/global-information-sources-used-by-b2b-tech-buyers/
TrustRadius. (2020). Information sources consulted by business-to-business (B2B) technology buyers worldwide as of 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1191462/global-information-sources-used-by-b2b-tech-buyers/
TrustRadius. "Information Sources Consulted by Business-to-business (B2b) Technology Buyers Worldwide as of 2020." Statista, Statista Inc., 10 Nov 2020, https://www.statista.com/statistics/1191462/global-information-sources-used-by-b2b-tech-buyers/
TrustRadius, Information sources consulted by business-to-business (B2B) technology buyers worldwide as of 2020 Statista, https://www.statista.com/statistics/1191462/global-information-sources-used-by-b2b-tech-buyers/ (last visited December 23, 2024)
Information sources consulted by business-to-business (B2B) technology buyers worldwide as of 2020 [Graph], TrustRadius, November 10, 2020. [Online]. Available: https://www.statista.com/statistics/1191462/global-information-sources-used-by-b2b-tech-buyers/
