Attitudes towards online advertising in Kenya 2023

Published by
Alexander Kunst,
Aug 30, 2023
When asked about "Attitudes towards online advertising", most Kenyan respondents pick "I have bought products because celebrities or influencers advertised them" as an answer. 40 percent did so in our online survey in 2023.
The Global survey is part of Statista Consumer Insights, providing you with exclusive consumer survey results on more than 500 industries and topics.

Attitudes towards online advertising in Kenya as of June 2023

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Number of respondents

1,049 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these statements about online advertising do you agree with?"

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Market overview

6

Revenue

6

Main players

7

Shopping apps

4

Payment methods

6

Shopping behavior in Nigeria and Egypt

8

Shopping behavior in South Africa, Kenya, and Morocco

6

Further related statistics

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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