Online vs. offline purchases by category in Kenya 2022

Published by
Alexander Kunst,
Mar 15, 2023
52 percent of Kenyan respondents answer our survey on "Online vs. offline purchases by category" with "Consumer electronics (e.g. TV, smartphones)". The survey was conducted in 2022, among 1,049 consumers.
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Online vs. offline purchases by category in Kenya in 2022

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Number of respondents

1,049 respondents

Age group

18-44 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products do you mostly buy/order online rather than offline?"

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