Commonly used social media sites for cosmetics reviews in Russia 2021

Published by A. Melkadze, Aug 22, 2022
Russian social network VKontakte was used by more than one half of women in Russia to check reviews of cosmetic products, as of April 2021. Another 36 percent of female cosmetics users used Instagram for such purposes.

Popular social media platforms for cosmetic reviews in Russia as of April 2021

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Source

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Release date

June 2021

Region

Russia

Survey time period

April 2021

Number of respondents

300 respondents

Age group

18-40 years

Special properties

Female cosmetics users

Method of interview

Online survey

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Statistics on " Social media in Russia "

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Other statistics that may interest you Social media in Russia

Overview

5

Leading platforms

5

VKontakte

5

Facebook and Instagram

4

Other social networks

8

Messengers

8

User behavior

7

Further related statistics

10

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Topics

Cosmetics in GermanyCosmetics consumer behavior in the U.S.Cosmetics market in the United Kingdom (UK)Cosmetics and body care industry in DenmarkCosmetics in the Asia-Pacific region
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