Price-awareness will play a key role among Latin American travelers following the COVID-19 pandemic. According to a survey conducted in July 2020, 84 percent of respondents in Brazil were planning to pay more attention to prices when booking future trips. In Argentina, Colombia, and Mexico – the other Latin American countries surveyed in the study – more than 70 percent of respondents said the same. Around a year earlier, over 60 percent of tourists in these countries would travel to a less popular destination to avoid crowds.
Share of travelers in selected Latin American countries planning to be more price-conscious when booking future trips as of July 2020
* The survey was conducted with 499 respondents in Argentina, 999 in Brazil, 997 in Colombia and 497 in Mexico.
Survey conducted among adults who had traveled for business or leisure purposes in the 12 months prior to the survey or planned on traveling in the 12 months following.
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Booking.com. (October 23, 2020). Share of travelers in selected Latin American countries planning to be more price-conscious when booking future trips as of July 2020 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1190772/price-consciousness-travel-latin-america-country/
Booking.com. "Share of travelers in selected Latin American countries planning to be more price-conscious when booking future trips as of July 2020." Chart. October 23, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1190772/price-consciousness-travel-latin-america-country/
Booking.com. (2020). Share of travelers in selected Latin American countries planning to be more price-conscious when booking future trips as of July 2020. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1190772/price-consciousness-travel-latin-america-country/
Booking.com. "Share of Travelers in Selected Latin American Countries Planning to Be More Price-conscious When Booking Future Trips as of July 2020." Statista, Statista Inc., 23 Oct 2020, https://www.statista.com/statistics/1190772/price-consciousness-travel-latin-america-country/
Booking.com, Share of travelers in selected Latin American countries planning to be more price-conscious when booking future trips as of July 2020 Statista, https://www.statista.com/statistics/1190772/price-consciousness-travel-latin-america-country/ (last visited December 24, 2024)
Share of travelers in selected Latin American countries planning to be more price-conscious when booking future trips as of July 2020 [Graph], Booking.com, October 23, 2020. [Online]. Available: https://www.statista.com/statistics/1190772/price-consciousness-travel-latin-america-country/
