Between November 2019 and October 2020, laptops were the most popular product group for Black Friday online searches worldwide. In the measured period, Black Friday-related searches regarding laptops amounted to approximately 491,260 searches. TVs were ranked second with a search volume of 188,550 searches.
Most searched product groups for Black Friday worldwide from November 2019 to October 2020, by total number of searches
(in 1,000s)
Characteristic
Number of searches in 1,000s
Laptop
491.26
TV
188.55
Smart TV
121.7
Microwave
106.02
Furniture
100.89
Shoes
100.74
Flights
99.76
Clothing
72.22
Headphones
67.92
Cameras
58.89
Created with Highcharts 7.2.2Number of searches in 1,000s491.26491.26188.55188.55121.7121.7106.02106.02100.89100.89100.74100.7499.7699.7672.2272.2267.9267.9258.8958.89LaptopTVSmart TVMicrowaveFurnitureShoesFlightsClothingHeadphonesCameras
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Statista has been my savior on several occasions.
The site is easy to maneuver and the data is in a format that can
go right into a report or presentation.
Learn more about how Statista can support your business.
Semrush. (November 23, 2020). Most searched product groups for Black Friday worldwide from November 2019 to October 2020, by total number of searches (in 1,000s) [Graph]. In Statista. Retrieved February 19, 2025, from https://www.statista.com/statistics/1190691/most-searched-black-friday-product-groups-global/
Semrush. "Most searched product groups for Black Friday worldwide from November 2019 to October 2020, by total number of searches (in 1,000s)." Chart. November 23, 2020. Statista. Accessed February 19, 2025. https://www.statista.com/statistics/1190691/most-searched-black-friday-product-groups-global/
Semrush. (2020). Most searched product groups for Black Friday worldwide from November 2019 to October 2020, by total number of searches (in 1,000s). Statista. Statista Inc.. Accessed: February 19, 2025. https://www.statista.com/statistics/1190691/most-searched-black-friday-product-groups-global/
Semrush. "Most Searched Product Groups for Black Friday Worldwide from November 2019 to October 2020, by Total Number of Searches (in 1,000s)." Statista, Statista Inc., 23 Nov 2020, https://www.statista.com/statistics/1190691/most-searched-black-friday-product-groups-global/
Semrush, Most searched product groups for Black Friday worldwide from November 2019 to October 2020, by total number of searches (in 1,000s) Statista, https://www.statista.com/statistics/1190691/most-searched-black-friday-product-groups-global/ (last visited February 19, 2025)
Most searched product groups for Black Friday worldwide from November 2019 to October 2020, by total number of searches (in 1,000s) [Graph], Semrush, November 23, 2020. [Online]. Available: https://www.statista.com/statistics/1190691/most-searched-black-friday-product-groups-global/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.