E-commerce users in Africa 2019, by income

Distribution of online shoppers in Africa in 2019, by income

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Release date

July 2020

Region

Africa

Survey time period

July 2020

Supplementary notes

The e-commerce market includes the sale of only physical goods via a digital channel (from all types of devices) to a private end user (B2C). Cross-border purchases are attributed to the country of the buyer. The following are not included in the e-commerce market: digitally distributed services (see instead: eServices), digital media downloads or streaming services (see instead: Digital Media), online booking of plane and concert tickets, etc. B2B e-commerce and purchase or resale of goods (re-commerce and C2C) are not included. All monetary figures refer to the B2C sales before the deduction of VAT and do not factor in shipping costs.
More information on the methodology can be found here.

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