Africa: e-commerce revenue growth by segment

The revenue change is forecast to exhibit a significant decline in all segments in 2029 compared to the previous year. In this context, the remarkably strong decrease of the segment Fashion towards the end of the forecast period stands out distinctly. Compared to the average decrease of 1.575 percent, the decrease of the revenue change is significantly more pronounced here, with a value of 1.8 percent.

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Annual revenue change of e-commerce in Africa in 2029, by segment

Characteristic	Media	Beverages	Consumer Electronics	Furniture	Beauty & Personal Care	Fashion	Toys & Hobby	Food
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Release date

May 2024

More information

Region

Africa

Survey time period

2018 to 2029

Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The eCommerce Beauty & Personal Care market refers to the online retailing of beauty and personal care products. It includes various products such as skincare, haircare, makeup, fragrances, and personal hygiene items. This market allows consumers to conveniently purchase these products from the comfort of their homes, offering a wide range of options and competitive prices.

Structure:

The market consists out of several parts, namely: Beauty Tech, Cosmetics, Fragrances, Personal Care, Skin Care. For more information on the definitions, please visit the respective market page.

Additional information:

eCommerce Beauty & Personal Care comprises revenues, users, average revenue per user, and penetration rates. Revenues are derived from annual filings, national statistical offices, Google- and Alibaba-Trends and industry knowledge. Sales Channels show online and offline revenue shares, as well as, desktop and mobile sales distribution. Revenues are including VAT. The market only displays B2C revenues and users for the above-mentioned markets, hence C2C, B2B and reCommerce is not included.

Key players in the market are companies, such as L'Oréal, Estée Lauder, and Procter & Gamble.

Market numbers for the total market sizes (online + offline) can also be found on the respective pages of the Consumer Market Insights.

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