Preferred e-commerce sites by millennials on Black Friday in France 2020
Physical or online shopping activities have seen a shift in activity, partly due to the restrictions provoked by the outbreak of the COVID-19 virus in France in 2020. When asked what platforms they would most probably visit during Black Friday that year, French consumers aged 18 to 34 - representative of the millennial generation - more than two-thirds mentioned Amazon. Local retail platforms Sephora and Fnac followed, attracting 34 percent and 31 percent of young respondents, respectively.
