Average budget dedicated to shopping on social media in France 2020
Having the opportunity to shop from anywhere, might it be in-stores or online, the outbreak of the virulent COVID-19 crisis has pushed the online shopping preferences in a new direction. While mobile shopping has encountered an accelerated adoption rate in the past few years, the presence of brands on social media and the resulting shopping functions of social media platforms has pushed the online economy even further. Thus, when French consumers who had already experienced shopping through social networks were asked how much they would spend on average, half of them responded spending between 20 and 50 euros in 2020.
