During a survey carried out in Mexico in November 2020, approximately 59 percent of responding advertisers stated they increased their spending on audience segmentation in 2020, as a result of the COVID-19 pandemic. A June 2020 forecast projected that total advertising spending in Mexico in 2020 would fall by 22 percent compared to the value reported in 2019.
Changes in advertising strategies among companies in Mexico in 2020
Characteristic
Increase in spending
No change
Decrease in spending
Does not apply
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IAB México. (November 20, 2020). Changes in advertising strategies among companies in Mexico in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1190273/mexico-change-advertising-strategies/
IAB México. "Changes in advertising strategies among companies in Mexico in 2020." Chart. November 20, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1190273/mexico-change-advertising-strategies/
IAB México. (2020). Changes in advertising strategies among companies in Mexico in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1190273/mexico-change-advertising-strategies/
IAB México. "Changes in Advertising Strategies among Companies in Mexico in 2020." Statista, Statista Inc., 20 Nov 2020, https://www.statista.com/statistics/1190273/mexico-change-advertising-strategies/
IAB México, Changes in advertising strategies among companies in Mexico in 2020 Statista, https://www.statista.com/statistics/1190273/mexico-change-advertising-strategies/ (last visited July 22, 2024)
Changes in advertising strategies among companies in Mexico in 2020 [Graph], IAB México, November 20, 2020. [Online]. Available: https://www.statista.com/statistics/1190273/mexico-change-advertising-strategies/