A local TV company, Tegna, had an advertising revenue of 229 million U.S dollars in the second quarter of 2020. Compared to the same period in 2019 its ad revenue dropped by 21 percent. all studied local TV companies experienced decrease in ad revenues due to the outbreak of the pandemic, with Scripps recording the lowest figures of eight percent in the measured period.
Advertising revenue of selected local TV companies in light of the coronavirus outbreak in the United States in 2nd quarters 2018 to 2020
(in million U.S. dollars)
Nexstar merged with Tribune in September 2019, so for 2020, revenue from acquisitions has been backed out to calculate what revenue would have been without the acquisition of these additional stations.
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Pew Research Center. (October 29, 2020). Advertising revenue of selected local TV companies in light of the coronavirus outbreak in the United States in 2nd quarters 2018 to 2020 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1190258/advertising-revenue-local-tv-companies-usa/
Pew Research Center. "Advertising revenue of selected local TV companies in light of the coronavirus outbreak in the United States in 2nd quarters 2018 to 2020 (in million U.S. dollars)." Chart. October 29, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1190258/advertising-revenue-local-tv-companies-usa/
Pew Research Center. (2020). Advertising revenue of selected local TV companies in light of the coronavirus outbreak in the United States in 2nd quarters 2018 to 2020 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1190258/advertising-revenue-local-tv-companies-usa/
Pew Research Center. "Advertising Revenue of Selected Local Tv Companies in Light of The Coronavirus Outbreak in The United States in 2nd Quarters 2018 to 2020 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Oct 2020, https://www.statista.com/statistics/1190258/advertising-revenue-local-tv-companies-usa/
Pew Research Center, Advertising revenue of selected local TV companies in light of the coronavirus outbreak in the United States in 2nd quarters 2018 to 2020 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1190258/advertising-revenue-local-tv-companies-usa/ (last visited December 21, 2024)
Advertising revenue of selected local TV companies in light of the coronavirus outbreak in the United States in 2nd quarters 2018 to 2020 (in million U.S. dollars) [Graph], Pew Research Center, October 29, 2020. [Online]. Available: https://www.statista.com/statistics/1190258/advertising-revenue-local-tv-companies-usa/
