Mexico: changes in digital ad spend due to COVID-19, by format

Published by
Julia Faria,
Jan 6, 2023
During a survey carried out in Mexico in November 2020, approximately 22 percent of responding advertisers stated they increased their social media advertising spending by more than 30 percent in 2020, as a result of the COVID-19 pandemic. A June 2020 forecast projected that digital advertising spending in Mexico in 2020 would fall by two percent compared to the value reported in 2019.

Change in digital advertising spending in Mexico in 2020, by format

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Source

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Release date

November 2020

Region

Mexico

Survey time period

as of November 2020

Number of respondents

46 advertisers with national presence

Method of interview

Questionnaire

Supplementary notes

* Not all figures for "does not apply" are shown by the source.
The source does not provide a date of survey. The date provided is the publication date.

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