Changes in ad spend according to advertisers in Mexico 2024, by platform

Published by
Julia Faria,
Nov 27, 2024

During a survey among advertisers in Mexico published in early 2024, approximately 67 percent reported plans to increase their spending on social media advertising that year. Around 65 percent said they planned to invest more in cinema advertising. Conversely, nearly half planned to reduce their print media ad expenditures.

Expected change in advertising spending among companies in Mexico as of February 2024, by medium

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Source

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Release date

February 2024

Region

Mexico

Survey time period

as of February 7, 2024

Number of respondents

48 respondents

Special properties

among nationally active advertisers

Method of interview

Online survey

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

Percentage points exceeding or falling behind 100 are probably due to rounding.

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Digital media

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Consumer insights

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