During a survey carried out in Mexico, over 50 percent of responding advertisers stated they were planning to increase their advertising spending during 2023, as compared to 2022. Around 66 percent of respondents mentioned they would raise their ad spend in the third quarter of 2023.
Expected quarterly changes to advertising budgets among companies in Mexico in 2023, compared to the previous year
Characteristic
Increase in spending
No change
Decrease in spending
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IAB México. (February 15, 2023). Expected quarterly changes to advertising budgets among companies in Mexico in 2023, compared to the previous year [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1190235/mexico-advertising-budget/
IAB México. "Expected quarterly changes to advertising budgets among companies in Mexico in 2023, compared to the previous year." Chart. February 15, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1190235/mexico-advertising-budget/
IAB México. (2023). Expected quarterly changes to advertising budgets among companies in Mexico in 2023, compared to the previous year. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1190235/mexico-advertising-budget/
IAB México. "Expected Quarterly Changes to Advertising Budgets among Companies in Mexico in 2023, Compared to The Previous Year." Statista, Statista Inc., 15 Feb 2023, https://www.statista.com/statistics/1190235/mexico-advertising-budget/
IAB México, Expected quarterly changes to advertising budgets among companies in Mexico in 2023, compared to the previous year Statista, https://www.statista.com/statistics/1190235/mexico-advertising-budget/ (last visited August 25, 2024)
Expected quarterly changes to advertising budgets among companies in Mexico in 2023, compared to the previous year [Graph], IAB México, February 15, 2023. [Online]. Available: https://www.statista.com/statistics/1190235/mexico-advertising-budget/