In February 2025, the e-commerce platform konga.com counted some 1.1 million visits worldwide. That month, around 82 percent of the visits were registered in Nigeria. Konga.com ranks among Nigeria's leading online marketplaces.
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Everything on "E-commerce in Africa" in one document: edited and divided into chapters, including detailed references.
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Market overview
Revenue
Main players
Shopping apps
Payment methods
Shopping behavior in Nigeria and Egypt
Shopping behavior in South Africa, Kenya, and Morocco
Further related statistics
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