Visits on Jumia on selected domains in Africa 2020-2023

Published by
Saifaddin Galal,
Dec 7, 2023
The Nigerian website of Jumia counts the largest number of visits among Morocco, Egypt, Kenya, and Tunisia. Between January 2020 and September 2022, the number of Jumia visitors in Nigeria peaked at roughly 14 million in November 2021. Jumia is by far the most popular online marketplace for physical goods in Nigeria. Other common marketplaces in Nigeria are Jiji, Konga, and Cheki.

Monthly number of visits on Jumia on selected domains in Africa from January 2020 to November 2023 (in millions)

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Release date

December 2023

Region

Africa

Survey time period

January 2020 to November 2023

Supplementary notes

Data were rounded.

Desktop and mobile web.

Data for August 2023 missing.

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Revenue

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Main players

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Shopping apps

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Payment methods

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Shopping behavior in Nigeria and Egypt

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Shopping behavior in South Africa, Kenya, and Morocco

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