The value of online retail sales made during the holiday season in the United States is expected to increase to 280 billion U.S. dollars in 2024. According to Statista estimates, the value of store-based sales are predicted to be around 710 billion U.S. dollars. Almost one-third of all retail sales during the holiday season is expected to be through online sales in the United States in 2024.
Forecasted value of retail sales over the holiday shopping season in the United States (US) from 2014 to 2024, by channel
(in billion U.S. dollars)
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Forecasted value of retail sales over the holiday shopping season in the United States (US) from 2014 to 2024, by channel
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Statista forecasts are based on historical figures provided by the source(s). Figures refer to the channel share in the total value of retail sales made over the period between November, 1 to December 31. Retial figures exclude automobile fuel, automotive parts and repairs, and food service. Online sales are forecast based on electronic sales, which include internet shopping as well as mail order sales.
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Statista. (June 24, 2024). Forecasted value of retail sales over the holiday shopping season in the United States (US) from 2014 to 2024, by channel (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 25, 2025, from https://www.statista.com/statistics/1189995/holiday-season-retail-sales-value-by-channel-us/
Statista. "Forecasted value of retail sales over the holiday shopping season in the United States (US) from 2014 to 2024, by channel (in billion U.S. dollars)." Chart. June 24, 2024. Statista. Accessed February 25, 2025. https://www.statista.com/statistics/1189995/holiday-season-retail-sales-value-by-channel-us/
Statista. (2024). Forecasted value of retail sales over the holiday shopping season in the United States (US) from 2014 to 2024, by channel (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 25, 2025. https://www.statista.com/statistics/1189995/holiday-season-retail-sales-value-by-channel-us/
Statista. "Forecasted Value of Retail Sales over The Holiday Shopping Season in The United States (Us) from 2014 to 2024, by Channel (in Billion U.S. Dollars)." Statista, Statista Inc., 24 Jun 2024, https://www.statista.com/statistics/1189995/holiday-season-retail-sales-value-by-channel-us/
Statista, Forecasted value of retail sales over the holiday shopping season in the United States (US) from 2014 to 2024, by channel (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1189995/holiday-season-retail-sales-value-by-channel-us/ (last visited February 25, 2025)
Forecasted value of retail sales over the holiday shopping season in the United States (US) from 2014 to 2024, by channel (in billion U.S. dollars) [Graph], Statista, June 24, 2024. [Online]. Available: https://www.statista.com/statistics/1189995/holiday-season-retail-sales-value-by-channel-us/
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