Holiday season retail sales channel share in China 2017-2021

Published by
Tugba Sabanoglu,
Dec 17, 2021
Over the period between November 1 and February 28, which hosts a number of shopping occasions like Singles' Day and the Chinese New Year, about 58 percent of all retail sales are predicted to be made offline in China. In 2020/2021 holiday season, 42 percent of all retail sales is expected to be made via online channels.

Forecasted channel distribution of retail sales over the holiday season in China from 2017/2018 to 2020/2021

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Release date

November 2020

Region

China

Survey time period

2017/2018 to 2020/2021

Supplementary notes

Statista forecasts are based on figures provided by the source(s). The reference period is November 1 until February 28 (accounts for Lunar new year).

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