According to a worldwide survey on the Black Friday forecasts in 2020, respondents had a very high awareness level of Black Friday among all countries in the Middle East (MENA). The share of respondents aware of Black Friday was 100 percent in the United Arab Emirates, compared to 60 percent of respondents that were aware of Cyber Monday in 2020.
Share of awareness on Black Friday and Cyber Monday in the Middle East in 2020, by country
More than 11,000 people across 14 countries (Australia, China, Denmark, Germany, Italy, the Netherlands, New Zealand, Saudi Arabia, Spain, Sweden, Turkey, the United Arab Emirates, the United Kingdom, and the United States) were surveyed.
Survey question was as follows: "Does the term Black Friday/Cyber Monday mean anything to you?".
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Simon-Kucher & Partners. (November 1, 2020). Share of awareness on Black Friday and Cyber Monday in the Middle East in 2020, by country [Graph]. In Statista. Retrieved November 07, 2024, from https://www.statista.com/statistics/1189829/mena-awareness-on-black-friday-and-cyber-monday-by-country/
Simon-Kucher & Partners. "Share of awareness on Black Friday and Cyber Monday in the Middle East in 2020, by country." Chart. November 1, 2020. Statista. Accessed November 07, 2024. https://www.statista.com/statistics/1189829/mena-awareness-on-black-friday-and-cyber-monday-by-country/
Simon-Kucher & Partners. (2020). Share of awareness on Black Friday and Cyber Monday in the Middle East in 2020, by country. Statista. Statista Inc.. Accessed: November 07, 2024. https://www.statista.com/statistics/1189829/mena-awareness-on-black-friday-and-cyber-monday-by-country/
Simon-Kucher & Partners. "Share of Awareness on Black Friday and Cyber Monday in The Middle East in 2020, by Country." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/1189829/mena-awareness-on-black-friday-and-cyber-monday-by-country/
Simon-Kucher & Partners, Share of awareness on Black Friday and Cyber Monday in the Middle East in 2020, by country Statista, https://www.statista.com/statistics/1189829/mena-awareness-on-black-friday-and-cyber-monday-by-country/ (last visited November 07, 2024)
Share of awareness on Black Friday and Cyber Monday in the Middle East in 2020, by country [Graph], Simon-Kucher & Partners, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/1189829/mena-awareness-on-black-friday-and-cyber-monday-by-country/
