Most common products acquired through Yahoo! Shopping in Japan 2024

Published by C. Diep, Aug 29, 2024

According to a survey conducted in Japan in 2024, foodstuffs were the most common products purchased on Yahoo! Shopping. Over 27 percent of respondents stated that they had bought food products on the online marketplace service, with apparel and fashion accessories following in second place. 

The online marketplace is operated by Z Holdings Corporation, formerly known as Yahoo! Japan Corporation. The parent company Z Holdings merged with four subsidiaries in fiscal year 2023 to form LY Corporation.

Leading products purchased on Yahoo! Shopping in Japan as of March 2024

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Sources

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Release date

July 2024

Region

Japan

Survey time period

February 28 to March 1, 2024

Number of respondents

1,675 respondents

Age group

10-79 years

Method of interview

Online survey

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