According to a 2022 survey, shopping was the preferred activity among Italians interested in the metaverse. Over four in ten respondents in Italy would like to shop in the virtual online environment, while a much lower percentage would prefer to socialize with people.
The same survey revealed opposite results for Italian Gen Z. Respondents between 18 and 24 years old showed higher interest in basically living in the metaverse, with 61 percent interested in interacting with people. Other popular activities were attending shows (59 percent) and music events (56 percent).
Total vs. Gen Z consumers interested in pursuing selected activities in the metaverse in Italy in 2022
To the question: "Quanto saresti interessato, o meno, a partecipare ai seguenti eventi attraverso un metaverso (spazio virtuale 3D online)? Una sola risposta."
In English: "How would you be interested in the following activities in the metaverse (online 3D environment)? Give only one answer."
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YouGov Italy. (March 31, 2022). Total vs. Gen Z consumers interested in pursuing selected activities in the metaverse in Italy in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1189698/activities-in-the-metaverse-italy/
YouGov Italy. "Total vs. Gen Z consumers interested in pursuing selected activities in the metaverse in Italy in 2022." Chart. March 31, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1189698/activities-in-the-metaverse-italy/
YouGov Italy. (2022). Total vs. Gen Z consumers interested in pursuing selected activities in the metaverse in Italy in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1189698/activities-in-the-metaverse-italy/
YouGov Italy. "Total Vs. Gen Z Consumers Interested in Pursuing Selected Activities in The Metaverse in Italy in 2022." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1189698/activities-in-the-metaverse-italy/
YouGov Italy, Total vs. Gen Z consumers interested in pursuing selected activities in the metaverse in Italy in 2022 Statista, https://www.statista.com/statistics/1189698/activities-in-the-metaverse-italy/ (last visited July 22, 2024)
Total vs. Gen Z consumers interested in pursuing selected activities in the metaverse in Italy in 2022 [Graph], YouGov Italy, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1189698/activities-in-the-metaverse-italy/
