In a survey conducted in June and July 2023 regarding Japan's most attractive prefectures, Hokkaido achieved the highest score with 72.4 points. Hokkaido was chosen as Japan's most attractive prefecture for the 15th consecutive time.
Most attractive prefectures in Japan as of July 2023
Opinions about the attractivity of different locations were gained through the survey question: "How attractive do you find this location?" in which respondents had five answer possibilities, ranging from "really unattractive" to "very attractive". From the possible five answer options, only the first two, namely "very attractive" and "quite attractive" were used when calculating the score.
Formula: A + 0.5 x B, where A is the percentage of "very attractive" respondents, and B is the percentage of "quite attractive" respondents.
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Brand Research Institute. (October 13, 2023). Most attractive prefectures in Japan as of July 2023 [Graph]. In Statista. Retrieved November 08, 2024, from https://www.statista.com/statistics/1189688/japan-most-attractive-prefectures/
Brand Research Institute. "Most attractive prefectures in Japan as of July 2023." Chart. October 13, 2023. Statista. Accessed November 08, 2024. https://www.statista.com/statistics/1189688/japan-most-attractive-prefectures/
Brand Research Institute. (2023). Most attractive prefectures in Japan as of July 2023. Statista. Statista Inc.. Accessed: November 08, 2024. https://www.statista.com/statistics/1189688/japan-most-attractive-prefectures/
Brand Research Institute. "Most Attractive Prefectures in Japan as of July 2023." Statista, Statista Inc., 13 Oct 2023, https://www.statista.com/statistics/1189688/japan-most-attractive-prefectures/
Brand Research Institute, Most attractive prefectures in Japan as of July 2023 Statista, https://www.statista.com/statistics/1189688/japan-most-attractive-prefectures/ (last visited November 08, 2024)
Most attractive prefectures in Japan as of July 2023 [Graph], Brand Research Institute, October 13, 2023. [Online]. Available: https://www.statista.com/statistics/1189688/japan-most-attractive-prefectures/
