As of 2020, powdered laundry detergent was the second most popular option amongst Europeans, with 58 percent reporting to have used it for a normal wash within the last few months. The least popular option for washing laundry was laundry tablets, with only 20 percent reporting to have used it recently.
Consumers preferred format of laundry detergent to use for a normal wash in Europe 2020*
Respondents responsible for purchase and using a laundry machine
Method of interview
Online panel
Supplementary notes
*Types of laundry detergent used (for normal wash) over the past few months
**There were approximately 200 respondents per country, with 23 different countries in Western, Southern, Eastern Europe and Scandinavia taking part in the survey.
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A.I.S.E.. (September 17, 2020). Consumers preferred format of laundry detergent to use for a normal wash in Europe 2020* [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1189110/preferred-laundry-detergent-to-use-europe/
A.I.S.E.. "Consumers preferred format of laundry detergent to use for a normal wash in Europe 2020*." Chart. September 17, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1189110/preferred-laundry-detergent-to-use-europe/
A.I.S.E.. (2020). Consumers preferred format of laundry detergent to use for a normal wash in Europe 2020*. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1189110/preferred-laundry-detergent-to-use-europe/
A.I.S.E.. "Consumers Preferred Format of Laundry Detergent to Use for a Normal Wash in Europe 2020*." Statista, Statista Inc., 17 Sep 2020, https://www.statista.com/statistics/1189110/preferred-laundry-detergent-to-use-europe/
A.I.S.E., Consumers preferred format of laundry detergent to use for a normal wash in Europe 2020* Statista, https://www.statista.com/statistics/1189110/preferred-laundry-detergent-to-use-europe/ (last visited November 21, 2024)
Consumers preferred format of laundry detergent to use for a normal wash in Europe 2020* [Graph], A.I.S.E., September 17, 2020. [Online]. Available: https://www.statista.com/statistics/1189110/preferred-laundry-detergent-to-use-europe/
