Ad spending targeting Hispanic consumers of Bacardi rum has increased dramatically over the past three years. In 2019, around 628,500 U.S. dollars was spent advertising Bacardi towards Hispanics in the United States, up from only 1,200 dollars in 2017.
Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)**
* The publication may be purchased on the Beverage Information Group's website.
**Hispanic advertising expenditures from Hispanic language magazines, newspapers and television.
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Beverage Information Group. (July 1, 2020). Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)** [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
Beverage Information Group. "Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)**." Chart. July 1, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
Beverage Information Group. (2020). Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)**. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
Beverage Information Group. "Bacardi Brand Hispanic Advertising Spending in The United States from 2017 to 2019 (in 1,000 U.S. Dollars)**." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
Beverage Information Group, Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)** Statista, https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/ (last visited December 22, 2024)
Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)** [Graph], Beverage Information Group, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
