Ad spending targeting Hispanic consumers of Bacardi rum has increased dramatically over the past three years. In 2019, around 628,500 U.S. dollars was spent advertising Bacardi towards Hispanics in the United States, up from only 1,200 dollars in 2017.
Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)**
* The publication may be purchased on the Beverage Information Group's website.
**Hispanic advertising expenditures from Hispanic language magazines, newspapers and television.
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Beverage Information Group. (July 1, 2020). Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)** [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
Beverage Information Group. "Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)**." Chart. July 1, 2020. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
Beverage Information Group. (2020). Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)**. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
Beverage Information Group. "Bacardi Brand Hispanic Advertising Spending in The United States from 2017 to 2019 (in 1,000 U.S. Dollars)**." Statista, Statista Inc., 1 Jul 2020, https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
Beverage Information Group, Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)** Statista, https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/ (last visited November 12, 2024)
Bacardi brand Hispanic advertising spending in the United States from 2017 to 2019 (in 1,000 U.S. dollars)** [Graph], Beverage Information Group, July 1, 2020. [Online]. Available: https://www.statista.com/statistics/1189079/bacardi-hispanic-advertising-spending-usa/
