Apple Mac shipments worldwide 2006-2023, by quarter

In the fourth quarter of 2023, Apple Mac shipments stood at 6.3 million units worldwide, an increase from the 5.9 million Mac shipments that were recorded in the fourth quarter of the previous year.

Apple Mac products

Apple first launched the Macintosh, commonly known as Mac, in 1984. Apple Mac was considered revolutionary at the time as it was the first personal computer (PC) targeting the consumer market. Apple's Mac computers have evolved to offer many more computing products, from a desktop to more portable options. Today, Apple offers a range of Mac computer models – MacBook, Mac mini, and iMac, along with accessories and complementary products for these devices.

Other segments of Apple

Sales of Mac computers have consistently increased over the years, proving to be a relatively stable yet growing source for the company, with around 7.38 billion U.S. dollars revenue generated from Apple Mac sales in the third quarter of 2022 alone. Apple is also strong in the global smartphone market, with the popularity of the iPhone making Apple one of the top vendors for smartphone shipments worldwide. Apple is also focused on growing the hearables segment with their AirPods Pro and AirPods Max, devices that are considered premium audio products.