For 2021's Black Friday and Cyber Monday events, nearly 80 percent of Swedish consumers were expecting average discounts to be anywhere between 10 and 40 percent. In contrast, less than one in 20 consumers in Sweden expected prices to drop by an average of more than 60 percent during these sales events.
What do you expect the average discount to be on Black Friday and/or Cyber Monday?
* This figure represents the total number of respondents across all 17 participating countries. The exact sample size for Sweden was not provided by the source.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Simon-Kucher & Partners. (November 23, 2021). What do you expect the average discount to be on Black Friday and/or Cyber Monday? [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. "What do you expect the average discount to be on Black Friday and/or Cyber Monday?." Chart. November 23, 2021. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. (2021). What do you expect the average discount to be on Black Friday and/or Cyber Monday?. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. "What Do You Expect The Average Discount to Be on Black Friday And/or Cyber Monday?." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners, What do you expect the average discount to be on Black Friday and/or Cyber Monday? Statista, https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/ (last visited December 26, 2024)
What do you expect the average discount to be on Black Friday and/or Cyber Monday? [Graph], Simon-Kucher & Partners, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
