For 2021's Black Friday and Cyber Monday events, nearly 80 percent of Swedish consumers were expecting average discounts to be anywhere between 10 and 40 percent. In contrast, less than one in 20 consumers in Sweden expected prices to drop by an average of more than 60 percent during these sales events.
What do you expect the average discount to be on Black Friday and/or Cyber Monday?
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* This figure represents the total number of respondents across all 17 participating countries. The exact sample size for Sweden was not provided by the source.
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Simon-Kucher & Partners. (November 23, 2021). What do you expect the average discount to be on Black Friday and/or Cyber Monday? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. "What do you expect the average discount to be on Black Friday and/or Cyber Monday?." Chart. November 23, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. (2021). What do you expect the average discount to be on Black Friday and/or Cyber Monday?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners. "What Do You Expect The Average Discount to Be on Black Friday And/or Cyber Monday?." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/
Simon-Kucher & Partners, What do you expect the average discount to be on Black Friday and/or Cyber Monday? Statista, https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/ (last visited August 24, 2024)
What do you expect the average discount to be on Black Friday and/or Cyber Monday? [Graph], Simon-Kucher & Partners, November 23, 2021. [Online]. Available: https://www.statista.com/statistics/1188975/expectations-regarding-black-friday-and-cyber-monday-discounts-in-sweden/