Means used by French influencers to inform the community about a partnership in 2019
As for many French influencers, having and advertising partnerships is a crucial step in achieving good results in terms of finance and popularity. However, the question came up as to if and how the influencers communicated new partnerships with their base of followers in 2019. Thus, the majority made an explicit mention of the nature of the partnership as well as the brand. About 40 percent of them used hashtags in December 2019.
